Meta Ads, built for Alberta Service Businesses

Ads that look like your business. Leads that fill your calendar.

You do great work. I'll make sure the right people see it. I film your crew and your projects, then turn that footage into Facebook and Instagram ads that I run and fine-tune every week. One partner who knows your business, and more of the jobs you actually want.

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Your ad creative is your targeting.

Meta's ad system has changed. A few years ago, you picked an audience by age, interests and postal code. Today Meta looks at the video and images in your ad and decides who to show it to based on what's in them.

That means the ad itself tells Meta who your customer is. A clip of your crew building a backyard deck in Sherwood Park finds homeowners planning a deck. A stock photo with a discount banner finds people who click on discount banners.

Most owners I talk to have tried ads already. They boosted a few posts, or hired someone who sent monthly reports full of clicks while the phone stayed quiet. When the creative is generic, the leads are generic too: price shoppers, tire kickers, and people three hours away.

So the most important person in your ad account is the one making the content. That's my specialty, and it's why I shoot your creative and run your ads myself.

Better creative finds better customers.

Every round of ads gets sharper than the last.

Because I shoot the content and read the numbers, nothing gets lost between the two. Each week I can see which hooks hold attention, which shots bring in inquiries, and which ones people scroll past.

That goes straight into the next shoot. If your before-and-after clips are booking estimates, I'll plan more of them for next quarter. If a hook stops working, I'll swap in a fresh one built on what's still working, so each round picks up where the last one left off.

Over time, your ads are built on what your actual customers responded to, and the cost of each good lead comes down with it.

Get Started

Everything it takes to run Meta ads that bring in work.

Ads, built and managed

Full campaign build on Facebook and Instagram, up to 3 active campaigns, ad copy, pixel and conversion tracking, and ongoing optimization.

Fresh creative every quarter

I shoot and edit new content every quarter: 3 to 4 video ad concepts with multiple hooks each, 4 to 6 image ads, and new headlines, sized for reels, stories and feed. Every drop is timed to what your customers are about to start looking for.

See if we're a fit

Clear reporting, real conversations

A monthly report in plain English, a 30-minute strategy call each month, a quarterly planning session, and quick answers in between.

From first call, to inbox full

  • 01 Strategy Call

    We look at what a new customer is worth to you, how many jobs you can take on, and how leads reach you today. Then we pick one number to measure success by.

  • 02 Setup

    I set up your ad account and tracking, build your audiences, shoot and edit the first batch of creative, and launch.

  • 03 Run & Refine

    Ads run, I optimize weekly, and we meet monthly to look at lead quality and what's coming up in your season.

  • 04 Refresh & Scale

    Every quarter, new creative based on what's working. When the numbers justify it, we scale.

Built for owner-led service businesses.

A good fit if you:

  • Run a trades, home service or local service business with a small team (roughly 3 to 10 people)

  • Have room to take on more jobs, or want better jobs than you're getting now

  • Answer your phone and follow up on leads quickly

  • Want ads that represent the quality of your work

Probably not a fit if you:

  • Need leads by next week and want to judge results in 14 days

  • Want the cheapest leads possible, regardless of quality

  • Aren't ready to follow up with the inquiries ads bring in

My story, from my own business…

A few years ago, my wife Alex and I were building a wedding photography business while I still worked a full-time job. We taught ourselves Meta ads, and those ads went on to book over $100k of photography work that same year.

That's what let us become self-employed, so I could leave my job and we could do creative work full time.

Now I get to help other service businesses unlock the same thing. Most ad managers can read a dashboard. Most videographers can make a beautiful video. I do both, so your ads look like your business and get judged on what matters: booked, high-value work.

When you call, you get me, the same person who has been on your job site and is running your ads.

Get Started

Simply structured, & scaled at your own pace

Fruitful Ads Services costs $3,000/month + ad spend (paid directly to Meta)*

Start with a 3-month trial of the full package. The first month is the setup month. After that, we can move to a 6 or 12-month plan.


*Ad spend is set together on our strategy call, based on your job value and how many jobs you want. GST applies. Results aren't guaranteed. What's guaranteed is the work: creative on schedule, reports on time, and every call held.

Get Started

FAQ

  • It depends on what a job is worth to you and how many you want each month. On our call we work it out together with a simple calculator, then ramp up over the first few months instead of starting at full budget.

  • Ads go live by the end of the setup month. Most of the learning happens in months 2 and 3, which is why the trial runs three months.

  • Not necessarily. I'll shoot your crew, your work and your finished projects. If you're comfortable on camera, it usually improves engagement, and I'll make it easy.

  • Yes. Once the trial is complete, the ads are yours. Whether you continue on a longer plan or not.

  • No honest ad manager can, but I guarantee what I can: the work itself.

    The best creative I can build for you, on schedule, accurate reports, and every call held. We’re in this together, and we’ll work hard until we unlock the results we’re looking for.

  • Meta only: Facebook and Instagram. Focusing on one platform is how I get good results for local service businesses.

  • No. I bring the inquiries in. Following up and closing is your team's job, and how quickly you respond makes a big difference.

Let’s see what ads could do for your business

Inquire Now

Tell me a bit about your business and the kind of work you want more of. I'll reply personally within one business day, and if it looks like a good fit, we'll set up a free 30-minute strategy call to map out your plan.

Note: I work with a small number of clients at a time so every account gets my full attention.