Helping brands show up with clarity, confidence, and intention.
I help brands find clarity in their messaging, direction in their visuals, and confidence in how they show up.
Through brand strategy, creative direction, and visual storytelling; we’ll build you a brand presence that connects with you, and your customers.
ABOUT ME
ABOUT ME
Hey! I’m Cole. Photographer, Videographer and Brand Strategist from Edmonton, AB, Canada.
As a multidisciplinary creative, I love looking at problems from different angles, and pulling inspiration from many different places.
Before starting Fruitful, I was a worship pastor for 8 years. Bringing together weekly music teams, I learned the art of curating an experience, working with a team, and reaching people, wherever they are at.
In 2023, my wife and I started our wedding photography business, Cole & Alex Photo. Photographing weddings together is one of our favourite things to do. In 2025, our business allowed me to step full-time into creative work as a freelancer & creative business owner.
Now, I’m obsessed with partnering with brands to strategically create content that is aligned with their ideal customers, reaches their audience, and builds trust.
My experience across music, photo, video, and live production has allowed me to take a broad strategic approach in my work.
My #1 goal is to help translate, clarify, and express visually the unique value you bring into the marketplace.
If you’re ready to make the investment in your brand’s visual presence, I’m ready to help!
Portfolio
Here’s a snapshot of a few brands I’ve had the opportunity to create visuals for.
You can click on each photo to explore full galleries.
Services
Photography/Videography
Visuals that bring your brand to life. Developing photos and videos that capture attention and build trust. Guided by strategy and creative direction, we deliver consistent, high-quality content that drives growth and strengthens your brand presence.
Creative Direction
Creative Direction turns strategy into story. Shaping the look, feel, and voice of your brand. From visual identity to campaign concepts, we develop a unified creative vision that ensures every piece of content feels intentional, aligned, and unmistakably you.
Brand Strategy
Brand Strategy is where clarity begins. Defining who you are, what you stand for, and how you connect with your audience. Through research, positioning, and messaging, we build a strategic foundation that guides every creative and marketing decision that follows.
